Music in films: purpose

Films can help music artists in a similar way to music videos. The use of music in films can:

• promote
• raise the artist's profile
• expand the audience
• expand the artist's media platform
• reveal a different side to the artist
• create an image or persona for the artist
• increase sales

Example: 

Adele - Skyfall

Adele part-wrote and performed the theme song 'Skyfall' for the 2012 Bond film of the same name. This served several purposes for Adele:

• Raised Adele's profile. 'Skyfall' won awards at the Golden Globes, the Brit Awards, the Critic's Choice Awards and the Academy Awards. She is now more of an esteemed artist for winning these awards.
• Introduced Bond fans to Adele's music. This would especially have introduced an older generation to her music, as many older British people would have seen the film out of tradition, whereas they might not have heard Adele's music through other mediums such as chart shows on the radio, or the internet.
• Adele's sales will also be increased. They will firstly be increased by any new fans she gains through the film audience or through her new esteemed position as a multiple award winner. But she can also expect increased profit as 'Skyfall' will also appear on Bond compilation albums.